A rhetorical analysis on How Society in the United States Views Research Paper - 1

A rhetorical analysis on How Society in the United States Views Abortion and what impact the media has on that view - Research Paper Example Iyengar, Shanto; Hahn, Kyu S. Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use. Journal of Communication, 59.1 (2009): 19-39 - This article is geared towards showing that the public is always aligned towards media houses that cover news that are aligned to their political interests. It follows then that there is a partial selectivity on the news that people on National television due to a perceived bias. Such a trend is worrying and may erroneously inform the public which negatively impacts the society. The article concentrates on proliferation of biased media houses which is important for this paper in the abortion debate perception. National Survey of State Laws. Abortion. 16th Nov 2012. Web 2008 http://www.encyclopedia.com/topic/abortion.aspx - This is the primary text that provides information about the different legislations that govern the abortion debate. Most of these legislations are quite controversial and they have led to a polarized public with two extreme views on the debate. Rohlinger, Deana A. "Friends and foes: Media, politics, and tactics in the abortion war." Social Problems 53.4 (2006): 537-561 - This paper concentrates on how politics and the media interplay to inform the public about the abortion debate. Both politics and media strategies influence each other in presenting facts about sensitive debates touching on the US public. The media on its part employs different tactics to bring out their messages to the public which influences perceptions of controversial issues in US. As such, this article provides important information on the broad tactics used by media and enhances knowledge on the dynamics of politics in the abortion debate. Weitz, Tracy A., and Yanow Susan. â€Å"Implications of the Federal Abortion Ban for Womens Health in the United States.† Reproductive Health Matters, 16.31 (2008): 99-107 - Authors of this article expound on the impacts of the Partial Birth

Automated Library System and Integration of Automated Library System Essay Example for Free

Automated Library System and Integration of Automated Library System Essay For the past century, change occurred rapidly in professional industry and has posed significant challenges to those who always tries to be the leader in the professional field. The information waves or some called the information revolution triggered by the rising of networking technologies and personal computers has also impacted to an institution that is quite unknown to some but essential to the community, the library institution. Libraries, as we know of as buildings with stacks of books, magazine, news, files, periodicals and signs of silence all around, may face its extinction someday. One may not run to the library or a librarian for information, but to ones own computer which is the basic of automation. The uprising of globalization, marketization, and privatization had bring significant changes the long-held political and economic beliefs. Governments and social sponsors have been propagating that social institutions—be they hospitals, schools, colleges, and libraries—become self-sufficient if they are to purposefully work and demonstrate their relevance and competence to their clients. Institutional excellence will now have to be achieved through the arm race of technologies rather than through rules, regulations and controls.. Librarians and information managers, therefore, are being asked to generate revenue to become self-sustaining as much as possible. In Malaysia, libraries and information centers have begun to realize that marketing of information products and services is an integral part of administration, especially as a means for improving user satisfaction and promoting the use of services by current and potential users. The main arsenal for libraries in Malaysia can utilize would be the automated library system and integration of automated library system. These systems has proven that it can improve substantially the services that a common library can offer. An integrated library system (ILS), also known as a library management system is a system for a library, used to track, orders made, items owned bills paid, and patrons who have borrowed. An Integrated Library System usually consist of a type of relational database, software to interact with that database. Then there’s user interface that would interact with user and also patrons of the library. There are also modules which include acquisition, circulation, cataloguing, serials, OPAC (public interface for users). These features ease the user of library in their research or other tasks. However these systems are strangers to most library institution in Malaysia. It has been implement in only a handful of institutions such as UiTM , UM ,UTM and few more private institution. This scenario happened not because Malaysia don’t have such capabilities to grab these technologies but lack of marketing strategies to in promoting the use of such systems. Three main factors, namely the information explosion, the technology revolution, and escalating library costs are responsible for encouraging the library profession in Malaysia to develop a marketing approach in its operations and services. Some information service managers feel that marketing is inimical to the nature of their activities. But with steep competition from other institution in the country, marketing is a factor for survival. There are some radical marketing strategies in order to market information systems library in Malaysia that can be apply. These strategies can be interpreted by the market the market targeted , extraordinary plans that could raise attention and also drastic measures from the national bodies and major institution and organizations. Market or target users for information systems library in Malaysia must be thoroughly defined first in order for the technologies to grow in our soil. In Malaysia, the target public and audience would be mostly students which consist of various layer of education level. Their needs and demands in library services such as navigation, guides in their research can be fulfill through the systems. By studying their likes would help in plans of promoting the system and also could meet the target audience easier Introduction of the system or better yet the education of the systems’ use and functions to the public is prior in marketing the information system. Malaysia has various kind of media channel such as the radio, television, satellite channels and vast amount of printed materials. Advertising the information systems in libraries by making a short clip with a twist of a little drama and education in the system’s role assisting users to their needs. The education should also be consistent and updated periodically to refresh audience’s knowledge and awareness from time to time. Integration of information system through networking can also be a good marketing strategies for institution in Malaysia since the distance is no more a factor and a mutual bond already existed between education institution in Malaysia. This could help a wide spread of information system network which applies the same system and processes wherever its located in the country. This could ultimately be far more efficient for the users ( mainly the students) in using the system anywhere they want since it would incorporated the same user interface , functions, database . Technologies has also developed a new kind of attraction for the users nowadays. It offers applications and software that allows users to interact with each other , socialize through wire, gain information and keep updated through high speed network. Information system in libraries and integrated system can absorb and assimilate this application in its chain of function which would be more interactive and give the users more experience of the cyber networking via an information system in a library. Also, some more value add to the systems could attract more library user such as networking andweb browsing which would help the customer expand their search wider. There are also marketing strategies that could be implemented throughout government assistance is standardizing all the library institution by ensuring that every library in the country must be equipped with the automated information and integrated system. Although it is a quite a risky and costly for some , but the services would surely improved and would extend the image of libraries in Malaysia as a benchmark for other institution in the country. The government could also help promoting and marketing this system by introducing it to the primary and secondary level education in form of a mini automated system that can easily be used by those ages of kids in their own school library which would familiarize and make them easier to adapt to the real system in the future. Another strategies in extending the information system is through the enhancement of library personnel ‘s professional knowledge and skills for marketing the information system and services that a library offer. Library personnel should enhance their professional skills with technical knowledge and diverse skillset. This would drastically changed the user perception thus promoting the system in a way of its own. Conclusion is that these automated library system and integration of automated library system in Malaysia will succeed if the campaign focus on some important aspect of the process such as increasing the clientele and reaching out to them. Unless the information is used , it is major waste to the resources. Other than that, always ensure that product innovation and flexibility always evolve throughout the period and the financial viability for the whole process maintained at a safe level. There should also some kind of awareness and cooperation in between major organization , government ,institution and the user itself . With all that , it would not be impossible for library institution in Malaysia can also change and compete with other international institution that has long exceed us in information technologies and libraries management.

Sport And Aggressive Behavior Essay -- essays research papers fc

Sports and Aggressive Behavior Sport and aggressive behavior, Do sports create aggressive behavior, or simply attract people who are already aggressive? Aggression and sport have gone together as long as sports have been around, be it the players themselves, to the parents, coaches, or spectators, they just seem to be an inseparable part of each other. The term violence is defined as physical assault based on total disregard for the well being of self and others, or the intent to injure another person (2. Coakley). Intimidation usually does not cause physical harm, but often is designed to produce psychological consequences, enabling one person to physically over power or dominate another. These statements as defined by the author, Jay J. Coakley, is what people today have made a must part on sport. Pleasure and participation sports absolutely cannot be grouped with power and performance sports when in relation to aggression. Pleasure sports are simply played for pleasure. Score is usually not kept. The athletes p articipating are usually on occasion doing it for fun and exercise. A majority of athletes who have been playing sports since they were little, have probably been pounded into their heads that to be successful in sport, you need to be aggressive, and at some times, unnecessary. Also that to get what you want, you have to go at it with all force. Not that this is wrong but, this attitude in today's society has been a major problem factor to the athletes when they get older, to get into trouble with the law. Those long-term effects of so-called discipline, patterns develop these destructive behaviors. (9. Montague) Although some people are still in belief that aggressive behaviors in all forms are grounded into instincts, but they also relate these actions to sports. Their parents played, who were known for their aggressive behavior, so the child feels that they have to live up to that expectation.( 6. Storr) Athletes do have to be aggressive to a point, so that the team can form a st rategy to win. There is also a limit to aggression when it turns into violence. People might say that it's not aggression or violence, its just adrenaline pumping. Adrenaline isn't even similar to violence. Aggression, maybe, but nothing that would be harmful to anyone else. This might be a factor to why contact sports are so popular. For example, football, hockey, rugb... ...o suffer by an outcome that nobody wants to see, doing away with sports in general. Bibliography 1.  Ã‚  Ã‚  Ã‚  Ã‚  Aggression and Violence, social interactionists perspectives. , Richard B. Felson and James T. Tedeschi 1993 2.  Ã‚  Ã‚  Ã‚  Ã‚  Sport in Society, Issues and Controversies 6th edition, Jay J. Coakley 1998 3.  Ã‚  Ã‚  Ã‚  Ã‚  Anger, Madness, and the Daimaonic; the pyschologists genesis of Violence, evil and creativitiy. Stephen A. Diamond 1996 4.  Ã‚  Ã‚  Ã‚  Ã‚  A History of Aggression Freud, Paul E. Stepansky 1977 5.  Ã‚  Ã‚  Ã‚  Ã‚  Violent Men; an inquiry into the pychology of violence, Hans Toch 1969 6.  Ã‚  Ã‚  Ã‚  Ã‚  Human Aggression, Anthony Storr 1968 7.  Ã‚  Ã‚  Ã‚  Ã‚  The Creation of Deviance, Interpersonal and organized determinants, Richard Hawkins, Gary Fredman, 1975 8.  Ã‚  Ã‚  Ã‚  Ã‚  Power and Innocence, Rollo May 1972 9.  Ã‚  Ã‚  Ã‚  Ã‚  Man and Aggression, Ashley Montague 1968 10.  Ã‚  Ã‚  Ã‚  Ã‚  Adolescents and their Families, Paths of Ego Development, Stuart T. Hauser, Sally I. Powers, Gil G. Noam 1991

Advertising & Sales Promotion on Cement Industry

ASSIGNMENT ADVERTISING & SALES PROMOTION CEMENT INDUSTRY PROF. ANAND DESAI SATISHKUMAR BIRADAR Roll no 07 (MMM IV) The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past, the government's regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms of new capacity creation and higher production. As of March 2012, the country had an installed cement capacity of around 325-330 million tonnes with most of the capacities being added only during the last decade. | Evolution of the cement industry The cement industry is one of India's core sectors. The country's first cement plant was set up in Porbandar, Gujarat in 1914. Earlier, the government regulated the industry with licensing, price and distribution controls. A gradual removal of these controls resulted in rapid capacity creation. Following this, the country moved from a cement scarcity situation to a sur plus position. As of March 2012, the pan India total installed cement capacity stood at around  325-330 million tonnes. Currently, India is the second-largest producer of cement in the world.The evolution of the cement industry in India can be broadly divided into three periods – the period of total government control (up to 1982), the period of partial decontrol (1982 to 1989) and the period of total decontrol (after 1989). Period of total government control Events during the period of government control This period marked the beginning of cement industry where government, with an intention to promote the sector, exercised strict control over the industry. It set out production limits, price as well as the distribution channels that should be employed to sell cement.This was aimed at ensuring fair prices to producers and consumers across the country, thus reducing regional imbalances. The fixed price at which producers would sell cement was based on the cost of production of cement throughout the country plus a marginal profit. This price contained a freight component that was averaged over the country as a whole. If the actual freight component of a manufacturer was lower than that included in the uniform price, producers had to pass on the amount to the pool sum, representing the difference between the uniform price freight component and the freight costs incurred by them.On the other hand, if the actual freight incidence was higher than the freight element accounted for in the uniform price, producers were reimbursed the difference. This freight pooling system encouraged producers to set up manufacturing plants across the country. Before this system, the industry was concentrated in the eastern part of the country where accesses to raw materials were readily available. However, a drawback of this system was the lack of incentive to producers to minimise costs since they would be reimbursed by the uniform pricing system.As a result, the average cos t of production as well as demand for scarce railway capacity increased. Period of partial government decontrol Events during the period of partial decontrol On account of inefficiencies of the uniform price system, the government introduced a system of partial decontrol in 1982. A levy quota of 66. 6 per cent for sales to the government was imposed on existing units while for new and sick units the quota was lowered to 50 per cent. The balance 33. 4 per cent could be sold in the open market to general consumers.A ceiling price was set for sales in the open market to protect consumers from unreasonable high pricing. During this period, cement producers were able to earn profits from the levy sale to government at fixed prices. But for the non-levy sales, profits decreased as there was a sudden increase in cement supply in the open market which led to greater competition among the manufacturers. During this period, the government gradually reduced the levy quota and increased retenti on prices  in order to  increase the profitability on sales in the open market.Period of total decontrol Events post decontrol In 1989, the government removed all price and distribution controls. The system of freight pooling was scrapped and a subsidy scheme, to ensure availability of cement at reasonable prices in remote and hilly regions, was implemented. This opened up opportunities in the industry and was marked by huge investments in the coming years. Industry structure As of March 2012, the total installed cement capacity  Ã‚  in India stood at approximately  325-330 million tonnes.The industry can be broadly classified into pan-India, regional and standalone players. Pan-India players include large players like Holcim group companies- ACC and Ambuja   and Aditya Birla group company- UltraTech Cement (including Samruddhi Cement)  . Companies of both these groups are adding capacities through either greenfield or brownfield expansions. Players whose presence is res tricted to one or two regions, with a stronghold in the markets of their respective operations are included in the category of regional players.Key examples of players included in this segment are Jaiprakash Associates (North and Central), Lafarge (concentrated in the East), India Cement (South), Shree Cement (North), Binani Cement (North), Kesoram Industries (South),  Chettinad Cement (South), Dalmia Cement (South), Madras Cement (South) etc. Players like Panyam Cement, Penna Cement, etc, are concentrated  and operational  in few states within a region. Owing to their largely local reach, these players are classified as standalone players. Industry structure as of March 2012Industry status There’s something about walls and advertising. It’s ironic, really. On the one hand, you have telecom brand Airtel talking of breaking down walls (‘Deewarein Gir Jaati Hain’), while on the other, you have Ambuja Cement talking of unbreakable walls (‘Yeh Deew aar Nahin Tootegi’). Obviously, the context is vastly different in the two cases, but one can’t help but notice the strikingly opposite thoughts, executed along similar lines. | The demolition talks in progress| | Boy, interrupted| | Bulldozer fails| |The stumped builder| | Rejoicing children| | ‘Ambuja Cement. Yeh Deewaar nahin tootegi'| A new television commercial (TVC) for Ambuja Cement, created by Grey Worldwide, revolves around the story of a wall that doesn’t break, seasoned with an emotional (almost humanitarian) twist. The TVC opens on a shot of the caretaker of an orphanage introducing the children to a Mr Choksi. She tells them that Choksi is going to build a hotel on the site of the orphanage. At this point, a little boy says to Choksi, â€Å"Sir, par last time†¦ † but he is shushed by an older boy. The following morning, the heartless Choksi arrives with bulldozer in tow. At his signal, the bulldozer delivers a powerful blow on the building, but is unable to bring it down. The little boy tries to explain again, but is stopped midway again by the elder one. Choksi tries his best, but is not able to demolish the orphanage. As he wonders about the strength of the building, the little boy says, â€Å"Arre sir, last time bhi yeh deewar nahin tooti thi (Sir, even last time, this wall could not be broken down). As a disappointed Choksi leaves with his men, the children and their caretaker start dancing in joy, and the voiceover concludes, â€Å"Ambuja Cement. Yeh Deewaar Nahin Tootegi. † For the longest time ever, Ambuja has been harping on its ‘giant compressive strength’ proposition; the brand even created the visual of a ‘giant’ and then a broken hammer. Perhaps its most memorable ad was the one involving two estranged brothers trying to break down the wall that runs between their houses (Bhai Bhai, featuring Boman Irani, which was released six years ago).After that humorous attem pt, came some ads which presented the brand in a sentimental vein (the Dadi ad), a move that Vivek Deshpande, Ambuja Cement’s vice-president for brand and promotions, agrees was rather disastrous, so much so that the Bhai Bhai ad was recalled. â€Å"Our new ad is a correction of this,† he says, adding that the brand will now strike a balance between emotion and humour. The new film clearly explores a situation where a wall should not break for the right reasons.Priti Nair, national creative director, Grey Worldwide, says that the strength of the wall was juxtaposed with the strength of character of the orphanage caretaker and the children. â€Å"Cement is a low involving category,† says Nair. So, the children element and the often used Bollywood type plot (victory of good over evil) were added to make the ad more entertaining. Nair and her team wanted to stay away from the stereotypical ‘milavat (adulteration)’ type ads for cement, or even those inv olving big buildings and pride of ownership. â€Å"We wanted to show the victory of the underdogs,† she explains.The ad has been directed by Abhinay Deo of Ramesh Deo Productions, who says that the film had to strike a perfect pathos-humour balance. Interestingly, the initial idea was to show that the kids are also surprised when the wall doesn’t crack. â€Å"But we ruled that out,† Deo says, because the innocence of a small boy trying desperately to make the big, bad builder understand what his predecessors couldn’t do, would add to the fun element. â€Å"Another older child warning him to stay quiet in a rather knowing fashion builds the suspense,† he grins.

Convocation Address Essay

As part of his attempts to survive the horrors of the camp, Faludy (a university professor) gave mini-lectures in the barracks at night on a variety of subjects. Some of the fellow prisoners eagerly joined in; others declined. Faludy notes, â€Å"Those who died . . . ere always the men who had been most determined to survive, those who had concentrated on nothing but food, sleep and warmth . . . I was reluctant to admit the obvious: that delighting in a good poem or discussing Plato’s Socratic dialogue could somehow arm the spirit to the point that it could prevent the body’s collapse. † He concludes his address with this realization: â€Å"Our whole fragile tradition of art and thought is neither an amusement nor a yoke. For those who steep themselves in it, it provides both a guide and a goal for surpassing all the half-baked ideologies that have blown up at our feet in this century like landmines . . All we have to guide us in this present is the accumulated thought and experience of those who have lived before us. † This convocation address has had a significant impact on my view of education. Most people agree that there is potentially something noble about teaching, yet Faludy proves it. I am reminded of film critic Roger Ebert’s assessment of the film Life is Beautiful in which Ebert argues that since Jewish prisoner Guido is a clown, comedy becomes his weapon. Faludy was an educator. Education was his weapon. As it is for us all.